Nail business dips into Peabody
A quarantine hobby for Chelsie Schroeder and Korie Hatton evolved into a new business in Peabody — Daisy Dips Nail Co., an acrylic dip powder and cuticle oil store that will be stationed above Peabody Hardware and Lumber.
Dip powder is similar to nail polish, but instead of being brushed on, nails are painted with a solution and dipped into a container of powder.
Schroeder used to get manicures with dip powder before quarantine.
“I was always going to the nail salon, and then everything shut down,” she said. “I found a couple of dip companies online and tried out their products, and then I tried Daisy Dips. Their powders had a really good ease of application, so we have used Daisy Dips for about two years now.”
The operator of Daisy Dips at the time was based out of Missouri. When she announced she was liquidating her assets to move to Canada, Schroeder and Hatton decided to take over the business.
“Chelsie and I both had the same idea at the same time and texted each other at the same second to ask if she would be willing to sell,” Hatton said. “About two weeks later, she came down and delivered all of the inventory.”
The inventory included more than 1,000 kinds of pigment and glitter used to create powders, as well as supplies for cuticle oil.
“We kind of took off from there,” Schroeder said. “We have been busy ever since.”
Daisy Dips sells 200 powders, and Schroeder and Hatton have been making more.
“Korie’s working on creating a pattern for MS — multiple sclerosis awareness,” Schroeder said.
Ranging from $3.25 to $9, jars of dip can cover five to 15 manicures.
“As long as the powder doesn’t get contaminated or you get moisture inside the jar, it’s pretty much good indefinitely,” Hatton said. “There’s no expiration date on any of the products.”
Their best sellers are “candy hearts,” “snowberry,” “tainted love,” “lucky,” color-changing dips, and ones with unique glitter shapes.
“Once we get our space up, we hope to be able to host bachelorette “glitter parties”,” Schroeder said. “We can bring a group in and have them pick through pigments and glitters so they can make their own dips.”
They also plan to film tutorial videos, implement a monthly mystery box subscription that would send subscribers sets of new powders by mail every month, and offer lessons for applying nail dip in ombré and color-blocking styles.
“There was a lot of trial and error when I started, that’s for sure,” Schroeder said. “Just like anything, practice makes you better. It was probably three or four manicures before I really got the hang of it. We hope to be there to help guide them so they don’t feel like they’re doing it alone or doing it wrong.”