Marion Equipment changes name
Effective Friday, Marion Equipment, Inc. officially became known as Deer Trail Implement, Inc.
The name change is a means of establishing one identity between the Marion store and its sister store, Deer Trail Implement, Inc., located in McPherson.
Both businesses have been under the same ownership since January 1999, said Steve Wear, general manager Deer Trail Implement, Inc., Marion.
Since the purchase, the company has been aggressively looking at ways to better utilize the assets and talents available at each store and maximize their use, Wear said.
"For efficiency of operation, there are great benefits to our customers and our operations to share the use of such assets as computer systems, special tools, parts inventories, and vehicles," according to a letter Wear sent to customers.
The change also allows the two stores to share personnel, which is a plus since many aspects of the business have become highly specialized, the letter indicated.
"When one location has a sprayer expert and the other a precision farming expert, it only makes sense to utilize them to make both locations better able to serve our customers," the letter said.
The name change was effective Nov. 1 which is the beginning of the company's fiscal year.
